Founding story

A few months ago, Dominik wasn't doing great.

His animation studio got crushed by AI, the kombucha business he ran on the side was huge pain to scale, and for the first time I heard him say: "Man, I'm almost 30, and it wasn't supposed to look like this."

We jumped on a call. I was desperately trying to cheer him up and perhaps not allow him to go back to a full-time job. At the end of the day, he was the truest entrepreneur I've ever met.

I wanted to bring him to our RevOps and lead generation agency that I ran with Filip at that time and that was going quite well.

So I started a non-commitment talk: "You know, we have a lot of work to be done with marketing… Our website sucks. And there’s plenty of other things, for example social-selling. Everyone does it, it can generate tons of new opportunities in the pipeline" I knew the value of posting on LinkedIn, but still - not enough time, not enough ideas, and definitely no consistency.

So I asked:
"What if we build a tiny agent that just interviews me, cuts it into pieces, and spits out posts for the month?"

Silence. "Wait… wait!" Both of us at the same time.

Because it wasn't just me who needed it. Hundreds of founders, execs, sales teams—everyone talks about posting more, but nobody has the time or energy to do it consistently.

That call was the real founding moment of OneType.

We had the skills (outbound, social selling, marketing AI). We had the pain. And we suddenly had paying clients even before the product existed.

Filip (my long-time co-founder) jumped in to run campaigns and sales. Dominik focused on design and product. I handled sales. Soon after, we convinced Stanisław — one of the sharpest engineers we know — to join. He's the one who turned our hacked-together flows into a real platform in three weeks.

That call was the real founding moment of OneType. Today we've got clients, revenue, and a growing team.

But it all started with a friend saying "it wasn't supposed to look like this" — and answering with "wait… wait!"

Funny thing: sometimes the best startups don't start with a plan. They start with a "wait… wait!"

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